Excellence From the Beginning
When an early Henry Ford Motor Company failed, investors
asked master machinist Henry Martyn Leland to help sell
the plant, but Leland advised them to keep it and make improvements,
like installing his more powerful 10.25 hp, one cylinder
engine in the Ford chassis. They were convinced, hired him
as head of the company, and renamed the car, "Cadillac,"
in honor of the founder of Detroit, a French explorer named
Cadillac. It was 1902, and Leland's superior workmanship
was soon felt in every Cadillac. General Motors noticed
and bought Cadillac for 5.5 million dollars cash in 1909.
They bought a long standing winner. Cadillac's superior
innovations and high quality manufacturing have been trend-setting,
and today's Cadillacs proudly carry the distinctive mantle
of excellence, begun by its famous forbears in 1902.
©2008 J. Lloyd International, Inc.